Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.araracuara.com (the “Site”).
Principles
Araracuara manifests its commitment to privacy and data protection by embracing the following principles.
Araracuara uses personal data lawfully, fairly, correctly and in a transparent manner.
Araracuara collects no more personal data than necessary, and only for a legitimate purpose.
Araracuara retains no more data than necessary or for a longer period than needed.
Araracuara protects personal data with appropriate security measures.
About this Privacy Policy
This Privacy Notice intends to establish a clear, concise and transparent communication on the collection, use, processing, storing etc. of personal data relating to customers of Araracuara.
Within the meaning of this Privacy Notice “customer of Araracuara” means a former, current and potential customer or user of a product or service offered by Araracuara, a visitors to one of our official websites or stores, a member of a loyalty program or community.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal and Apple Pay, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Who is responsible for processing of your personal data?
Barcelona based brand, Araracuara is primarily responsible for the processing of personal data within the scope of this Privacy Notice. Under certain circumstances the responsibility for data protection and your privacy is shared with one or several other legal entities, either being an Araracuara affiliate or a third party.
Under each specific section of this Privacy Notice you will be informed about who is responsible for processing your personal data, the allocation of responsibilities and the modalities for the execution of rights.
Araracuara information:
Alejandra Arias
Calle París, 182 3-1
08036 Barcelona
Spain
VAT registration number: VAT NO. ES24489486Y
Website: www.araracuara.com
The named Araracuara is throughout this Privacy Policy individually or collectively referred to as “Araracuara”, “we” or “us”.
Where do we process your data?
The personal data that we collect from you is generally stored within a country of the European Union or the European Economic Area (“EU/EEA”) but may also, whenever necessary, be transferred to and processed in a country outside of the EU/EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws and without undermining your statutory rights.
From time to time we may transfer personal data from the EU/EEA to a third country not being approved by European commission as a safe country for such transfer (adequacy decision). Whenever applicable Araracuara will use Standard Contractual Clauses to ensure a equivalent level of protection as granted within the EU/EEA or other lawful grounds for transfer.
Who has access to your data?
Your personal data is available and accessible only by those who need the data to accomplish the intended processing purpose. To the extent necessary, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
In addition, we may also disclose personal data to third parties, if we have reason to believe that using or disclosing such information is necessary or advisable to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property, including the prevention of fraud.
We reserve the right to transfer any personal data we have about you in the event that we merge with or are acquired by a third party, undergo another business transaction such as a reorganization, or should any such transaction be proposed.
What is the legal ground for processing?
Araracuara is not allowed to collect, process, use, store etc. personal data without a valid legal ground. Lawfulness may be derived from your consent, by contract, statutory obligations or from our legitimate interest as a business. For each specific purpose of processing of personal data, we will inform you about which legal ground that will apply, what rights you are entitled to exercise, whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.
Social networks
The use of social networks is becoming increasingly widespread. As a result, Araracuara has a presence on most of them and may use them to contact you. The information we collect via social networks sometimes includes personal information that is publicly available online. We always ensure that all information used by us correctly acknowledges its source or is made anonymous.It is likely that these social networks have their own privacy policies explaining how your personal information is used and shared. We recommend you carefully read the privacy policies before using social networks so that you can be certain you agree with how your personal information is collected and shared.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
What are your rights?
Right to access:
You have the right to request information about the personal data we hold on you at any time. Please contact Customer Service and we will provide you with your personal data via e-mail.
Right to portability:
Whenever Araracuara processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.
Right to rectification:
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.
If you have an Araracuara account, you can edit your personal data under your account pages.
Right to erasure:
You have the right to erase any personal data processed by Araracuara at any time except for the following situations:
*you have an ongoing matter with Customer Service
*you have an open order which has not yet been shipped or partially shipped
*you have an unsettled debt with Araracuara, regardless of the payment method
*if you are suspected or have misused our services within the last four years
*your debt has been sold to a third party within the last three years or one year for deceased customers
*your credit application has been rejected within the last three months
*if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes
Your right to object to processing based on legitimate interest:
You have the right to object to processing of your personal data that is based on Araracuara's legitimate interest. Araracuara will not continue to process the personal data unless we can demostrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.
Right to restriction:
You have the right to request that Araracuara restricts the process of your personal data under the following circumstances:
* if you object to a processing based Araracuara's legitimate interest, Araracuara shall restrict all processing of such data pending the verification of the legitimate interest.
* if you have claim that your personal data is incorrect, Araracuara must restrict all processing of such data pending the verification of the accuracy of the personal data.
* if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
* if Araracuara no longer needs the personal data but it is required by you to defend legal claims.
How do you exercise your rights?
We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach us at info@araracuara.com
If you have an Araracuara Account, you can exercise your right to access, portability and rectification under your account pages, where you also can delete your account.
Right to complain with a supervisory authority:
If you have complaints about the way Araracuara processes and protects your personal data and privacy you have the right, at any time, to make a complaint to the Agencia Española de Portección de Datos (AEPD).
Minors
The Site is not intended for individuals under the age of 18 years.
Updates to our Privacy Notice:
We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.
The revision history is set out in section Changes of this Privacy Notice